Virtual Try-on

An early version of the virtual try-on concept — without body scan data — is offered online by Lands' End, Levi Strauss, H&M, and Sears. However, these systems are designed for style selection, not sizing. Here's how it works.

  • A customer takes her/his own measurements.
  • The online application lists a predetermined set of measurements. The customer selects those that are closest to her/his own.
  • In some cases, information about the general body shape is entered, such as small waist, large hips, narrow shoulders, or long torso. Hair style, hair , facial and other characteristics can also be included.
  • The online application develops a general image of the customer’s body shape and displays it on the screen for confirmation or modifications.
  • The customer selects clothing styles from the screen and "tries them on" the virtual image.
  • The garment is "dressed" onto the virtual customer and then preferred clothing styles are selected for purchase.

When body scan data are introduced into this process, the virtual image will become more realistic and size selection will be possible. The customers will view their own 3D image (not an idealized model); rotate it to see front, back, and side views; and select the style and size that fits best.

A related application of body scanning is size prediction, in which consumers submit their measurements to a service company which has access to size specifications for many brands of apparel products. The service matches consumers with garments by comparing measurements. Several companies, such as My Virtual Model, offer size prediction, but do not use body scan data. Intellifit is a body scan company that used 3D scan data for size selection. The Intellifit scanner uses low-power radio waves instead of light and can generate a body scan through clothing.

Body scan data will increase the number and accuracy of measurements used in size prediction. The combination of virtual try-on with size prediction will not only provide consumers with the brands and sizes that fit their measurements and proportions best, but will also let them virtually view garments on their scan and choose the design they like best. This process combines objective fit information with fit preference -- the most realistic way of satisfying customers.

Flash 9.0 required

CLICK ON THE FIGURES above to view 3D models which you can zoom, pan, and rotate.

3D Models: WPG. Scan Data: Cornell Body Scan Research Group